David DeAngelo

David DeAngelo, whose real name is Eben W. Pagan, is an American entrepreneur, author and dating advisor. He is a notable member of the American Seduction community and founder of "Double Your Dating", a company providing dating advice to men and marketed primarily over the Internet. Within the community he has achieved status akin to a guru.


Early in his career, David DeAngelo moved from the Pacific Northwest to continue his career as a real estate and mortgage broker in San Diego, but first found real success in training real estate professionals how to use direct marketing to build sales leads. While building this business, DeAngelo set out to build his skills at meeting women through a number of avenues, including seeking the counsel of "naturals" (men who are naturally good with women) and students of women such as Hypnotica (Eric Von Sydow) Steve Piccus, Dave Riker, Rick H, and as a protégé of Ross Jeffries. During this period, DeAngelo went by the on-line nickname "Sisonpyh" (hypnosis spelled backwards, invoking the NLP emphasis of Jeffries' teachings), and the offline handle "Brother Eben". For reasons which are in dispute, DeAngelo eventually disassociated himself from Jeffries and his teachings, and on December 17, 2000 propounded his own scheme in a seminal post on "Cliff's List," an internet dating newsletter.

Finally switching to the handle "David DeAngelo" in 2001, he released an updated, expanded, and somewhat more politically-correct version of the post as the ebook Double Your Dating, at the time the sole product of the eponymous company he ran by himself from the bedroom of his oceanside apartment in San Diego. Since then, DeAngelo has released many products aimed at helping men with dating, with titles such as the Advanced Dating series, 77 Laws of Success With Women and Dating, Deep Inner Game, and Meeting Women Online. DeAngelo claimed in July 2007 that he employs two hundred people, all working remotely, and that his various product lines (Double Your Dating, Catch Him & Keep Him, GetAltitude, Fire Your Wedding Planner, and others) now gross close to 20 million annually in sales.

DeAngelo runs an e-mail newsletter which is distributed to over 1 million subscribers.


DeAngelo argues that much human social behavior is related in some way to sexual reproduction, and that human mating habits do not differ significantly from other species.

He suggests that social conditioning has programmed many modern men to develop involuntary habits that increase the failure rate of consistently attracting women or negate the attractive qualities that were designed to make women want them. "Pickup lines cause you to lose before you even begin" since they "don't usually elicit positive and rewardful responses; instead they breed negative reactions."

DeAngelo states in one of his advanced dating technique seminars that people can use his techniques to achieve a variety of goals, whether that goal is to have casual sex or to form more lasting relationships. David DeAngelo, as a member of the Seduction Community as a whole, often comes under fire by women and men who advocate "just being yourself", but is just as strongly defended by his proponents who argue that these opinions are based on ignorance of his actual material.

One of his beliefs is that being intellectual doesn't automatically equal success with women, but that such success can be acquired.

Advice on attraction

DeAngelo contends most men lack a deep understanding of women, and are thus at a loss to attract the ones they desire. As a result, men are forced to accept whomever selects them.

DeAngelo also believes that women are not as obsessed with the appearance of prospective mates as males are. Further, he contends that typical male courting gambits such as excessive flattery and gifting are seen by women as manipulative and insecure, and are thus ultimately unattractive. Instead, he contends that "attraction isn't a choice" -- women cannot be bribed into choosing to feel attraction. Rather, DeAngelo asserts that a woman will feel attraction automatically when she perceives a man to have certain characteristics such as confidence, lightheartedness, humor and independence, qualities he labels "cocky and funny" or "cocky funny."

Thus, while a typical man might hope to appeal to a desirable woman with obsequiousness and unbridled enthusiasm, carefully hiding any reservations he might have about her, a "cocky and funny" one would actually make his reservations abundantly clear from the outset, albeit flirtatiously and with humor.

DeAngelo stresses that his recommendations are limited to advising men on how to present themselves more attractively in dating scenarios, and makes it clear that his advice is not necessarily relevant to ongoing relationships.

Used Terms


Double Your Dating

Double Your Dating is a series of tutorials primarily advertised and sold through the internet. He is also the founder of a business company named getaltitude.com

The foundation for the Double Your Dating series is an ebook which claims to help men "demystify" much of what goes into attraction. Following the ebook, DeAngelo created further materials in the series, including a second ebook, as well as several ebooklets, seminars on DVDs and CDs covering various topics (notably the Advanced and Mastery series, as well as Meeting Women Online, Deep Inner Game, Power Sexuality, On Being a Man, Cocky Comedy and Body Language and several others), and the monthly Interviews with Dating Gurus CD subscription. Many of the guests that appear in his interview series also appear in his seminars and programs.


Some critics regard "Cocky & Funny", Pagan/DeAngelo's best known technique, as overrated, and some have suggested alternative methods like "Playful & Confident" ("P&C"). The critics generally believe that the technique may backfire and be interpreted as arrogant, insecure, and phony, and may actually harm a man's chances with women.

DeAngelo points out that "arrogance by itself is a turn-off to women", while "arrogant humor that MAKES THEM LAUGH is a HUGE turn on". It should also be noted that DeAngelo has acknowledged that his work is a collection of suggestions and ideas and not to be taken as dogma. As evidenced in his Sexual Communication series, DeAngelo encourages students to evaluate his material "with your own minds".





Superseded (no longer for sale)

Foundation Programs

Inner Game Programs

Technique Programs

See also

External links

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This article is based on "David DeAngelo" from the free encyclopedia Wikipedia (http://en.wikipedia.org). It is licensed under the terms of the GNU Free Documentation Licencse. In the Wikipedia you can find a list of the authors by visiting the following address: http://en.wikipedia.org/w/index.php?title=David+DeAngelo&action=history